Through which bases of competitive advantage do firms attempt to alter the perceptions of current and potential customers, whether or not specific attributes of a firm's products or services are altered?
A) reputation
B) location
C) product customization
D) consumer marketing

Question

Quizplus · Accepted Answer

Consumer marketing is used by firms to alter perceptions of customers through advertising and promotional strategies, regardless of whether the actual product attributes are changed.

Through Which Bases of Competitive Advantage Do Firms Attempt to Alter