Putting several new offerings in consumers hand to gauge their reactions and investing once consumer preferences are clear is what is meant by a ________ option.
A)financial
B)positioning
C)stepping-stone
D)scouting

Question

Quizplus · Accepted Answer

This refers to a scouting option. This approach involves giving consumers several new options to gauge their reactions before investing in one particular offering. This allows companies to gather important consumer feedback before making a larger investment in a product or service.

Putting Several New Offerings in Consumers Hand to Gauge Their