Miranda Fashions competes in the fast-changing world of fickle teenage apparel tastes.To manage this uncertainty,Miranda Fashions typically puts out several new apparel offerings in small quantities to get customer reaction and once customer preferences are clear,it invests heavily to go all out.The option that Miranda Fashions uses is called a ________ option.
A)stepping-stone
B)scouting
C)staged
D)positioning

Question

Quizplus · Accepted Answer

Miranda Fashions uses a "scouting" option, which involves testing the market with small quantities to gauge customer reactions before committing to larger investments.

Miranda Fashions Competes in the Fast-Changing World of Fickle Teenage