Perception refers to a change in behaviour resulting from the interaction between a person and a stimulus.
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Q2: Comprehension refers to a consumer's awareness and
Q5: Comprehension is the consumer's attempt to derive
Q7: Selective cognition involves paying attention to only
Q9: On his way to work, Hank passes
Q11: Sensation describes a consumer's immediate response to
Q14: Learning can occur without even trying.
Q15: Contrast occurs when a stimulus does not
Q16: Depending on the extent to which a
Q16: Accommodation occurs when a consumer easily recognizes
Q20: The process of bringing some stimulus within
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