What term refers to a consumer's awareness and interpretation of reality?
A) perception
B) attention
C) learning
D) cognition

Question

Quizplus · Accepted Answer

Perception refers to how consumers interpret and make sense of information from their surroundings. It involves the sensory processes of receiving information from the environment, organizing this information in the brain, and interpreting it based on pre-existing knowledge and experiences.

What Term Refers to a Consumer's Awareness and Interpretation of Reality