The first step in the perceptual process involves bringing some stimulus within the proximity of a consumer so that it can be sensed by one of the five human senses. What is the term for this step?
A) attention
B) exposure
C) comprehension
D) learning

Question

Quizplus · Accepted Answer

The first step in the perceptual process is exposure, which refers to bringing a stimulus within proximity of the consumer's five senses. This can occur through various means, such as advertising, packaging, or word-of-mouth communication.

The First Step in the Perceptual Process Involves Bringing Some