Most consumers easily recognize a round, bouncy toy as a ball. Which cognitive organization reaction has occurred?
A) contrast
B) accommodation
C) selection
D) assimilation

Question

Quizplus · Accepted Answer

The cognitive organization reaction that has occurred in this scenario is assimilation. Assimilation occurs when new information is incorporated into existing schemas or mental structures. In this case, the consumer already has a schema for what a ball is and is able to recognize the new object as fitting into that schema.

Most Consumers Easily Recognize a Round, Bouncy Toy as a Ball