Consumers are bombarded with hundreds of marketing messages each day but "see" only a small portion of them because they screen out most of them. What is this an example of?
A) selective retention
B) selective distortion
C) selective exposure
D) selective sensation

Question

Quizplus · Accepted Answer

Selective exposure refers to the tendency of consumers to actively seek out or pay attention to certain stimuli while ignoring others. In this case, consumers are screening out most marketing messages, indicating that they are selectively exposing themselves only to certain messages.

Consumers Are Bombarded with Hundreds of Marketing Messages Each Day