What occurs in the process of selective distortion?
A) Marketers manipulate information to influence consumers.
B) Consumers form opinions about one brand over another based on the information provided by marketers.
C) Marketers determine the minimum strength of stimulus necessary to influence a consumer.
D) Consumers interpret information in ways that are biased by their previously held beliefs.

Question

Quizplus · Accepted Answer

Selective distortion occurs when consumers interpret information in ways that are biased by their previously held beliefs. It means that people tend to distort or modify the received information in their favor, making it more consistent with their prior beliefs and attitudes. It is a psychological process that influences the perception of the consumer regarding the product or service, and it can affect their behavior in the long term. Marketers cannot manipulate or determine the minimum strength of stimuli that will influence the consumer, but they need to understand the selective distortion process to create a more efficient marketing strategy.

What Occurs in the Process of Selective Distortion