Which term refers to the finding that consumers will prefer an object to which they have been exposed compared to one to which they have not been exposed?
A) mere exposure effect
B) just meaningful difference
C) subliminal effect
D) selective distinction

Question

Quizplus · Accepted Answer

The term that refers to the finding that consumers will prefer an object to which they have been exposed compared to one to which they have not been exposed is the mere exposure effect. This effect states that familiarity breeds liking, as people tend to develop a preference for things they are more familiar with. Therefore, the more exposure consumers have to a product or brand, the more likely they are to have a positive attitude towards it.

Which Term Refers to the Finding That Consumers Will Prefer