Due to rising commodity costs, food companies like Kraft and McDonald's raised prices. The price increases for some products were big enough that some consumers balked. Which point did these companies apparently exceed?

Question

Quizplus · Accepted Answer

The companies exceeded the "just noticeable difference," which is the minimum amount by which stimulus intensity must be changed to produce a noticeable variation in sensory experience. In this context, it refers to the price increase that consumers noticed and reacted to.

Due to Rising Commodity Costs, Food Companies Like Kraft and McDonald's