Daysha was watching a movie when she noticed branded products being shown conspicuously, such as the main character driving a BMW and drinking a Coca-Cola. Later the character's Apple computer was delivered via UPS. What are these examples of?

Question

Quizplus · Accepted Answer

The examples given are instances of product placement, where branded products are intentionally placed in media (such as movies, TV shows, video games, etc.) for promotional purposes. This form of advertising is often done in a subtle or seamless way, so as not to disrupt the viewer's experience, but is still meant to influence their perception of the brand/product.

Daysha Was Watching a Movie When She Noticed Branded Products