Which term refers to the attention that is beyond the conscious control of the consumer and that occurs as the result of exposure to surprising or novel stimuli?
A) involuntary attention
B) implicit attention
C) explicit attention
D) unintentional attention

Question

Quizplus · Accepted Answer

Involuntary attention refers to the type of attention that occurs automatically or unconsciously in response to unexpected or novel stimuli. It is beyond the conscious control of the consumer and tends to capture their attention, whether they want it or not. Examples of stimuli that can trigger involuntary attention include sudden loud noises, bright colors, or unexpected movements.

Which Term Refers to the Attention That Is Beyond the Conscious