Juan noticed that the price of his favourite brand of soft drink decreased, so he purchased more than he usually would have purchased. Which concept is this an example of?
A) just meaningful difference
B) subliminal effect
C) Weber's Law
D) selective distinction

Question

Quizplus · Accepted Answer

The concept of "just meaningful difference" refers to the minimum difference in a stimulus that can be detected by an individual. In this case, Juan noticed a decrease in the price of his favourite brand of soft drink, which was a just meaningful difference that led him to purchase more than he usually would have.

Juan Noticed That the Price of His Favourite Brand of Soft