What is the just meaningful difference (JMD)?
A) the smallest amount of change in a stimulus that would influence consumer consumption and choice
B) the difference between the initial stimulus intensity and the increase or decrease in intensity that is relevant to a consumer
C) how much stronger one stimulus has to be relative to another so that someone can notice that the two are not the same
D) how a consumer's initial bias will influence the effectiveness of changing the intensity of a stimulus

Question

Quizplus · Accepted Answer

The just meaningful difference (JMD) refers to the smallest amount of change in a stimulus that would influence consumer consumption and choice. It is important for marketers to understand this concept in order to make effective changes to their product or marketing strategies.

What Is the Just Meaningful Difference (JMD)