Tanya bought a certain brand of soft drink only when she had a coupon for it. In other words, she purchased that brand only when she was rewarded for doing so and ceased purchasing it when the reward was no longer present. What is this an example of?
A) punishment
B) shaping
C) negative reinforcement
D) extinction

Question

Quizplus · Accepted Answer

This is an example of extinction, where a behavior (purchasing the soft drink) ceases when the reinforcement (coupon) is no longer available.

Tanya Bought a Certain Brand of Soft Drink Only When