Which term refers to the personal relevance toward, or interest in, a particular product?
A) involvement
B) significance
C) commitment
D) attentiveness

Name: Which term refers to the personal relevance toward, or interest in, a particular product? A) involvement B) significance C) commitment D) attentiveness
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Question

Quizplus · Accepted Answer

In marketing, involvement refers to the level of personal importance or interest a consumer has in a particular product. It can affect their purchasing behavior and decision-making process.

Which Term Refers to the Personal Relevance Toward, or Interest