A television commercial for a travel agency featuring a trip to Italy included Italian music in the background and showed diners in a restaurant with the red and white tablecloths found in so many Italian restaurants. Which message characteristic that influences comprehension is this an example of?
A) priming
B) familiarity
C) stereotype
D) message congruity

Question

Quizplus · Accepted Answer

This is an example of message congruity, as the background music and visual elements are consistent with the message of the advertisement promoting a trip to Italy.

A Television Commercial for a Travel Agency Featuring a Trip