What occurs when consumers read an advertisement for a clothing store and believe they will get 50% off the purchase of a second item of equal or lesser value?
A) elaboration
B) affect referral
C) cognitive signalling
D) comprehension

Question

Quizplus · Accepted Answer

Comprehension is the understanding of the message conveyed in the advertisement, which in this case is the 50% off offer on the purchase of a second item of equal or lesser value.

What Occurs When Consumers Read an Advertisement for a Clothing