An advertisement for Corona beer shows a couple lounging in beach chairs on a beautiful beach. The water is crystal clear, the sky is brilliantly blue, and the sand is white. With respect to message characteristics that influence comprehension, what is represented in the message by the water, sky, and sand?
A) ground
B) frame
C) secondary elements
D) context

Question

Quizplus · Accepted Answer

The water, sky, and sand serve as the "ground" in the advertisement, providing the background against which the main elements (the couple and the beer) are highlighted.

An Advertisement for Corona Beer Shows a Couple Lounging in Beach