Which two message source characteristics do consumers associate with credibility?
A) likeability and attractiveness
B) attractiveness and expertise
C) trustworthiness and likeability
D) expertise and trustworthiness

Name: Which two message source characteristics do consumers associate with credibility? A) likeability and attractiveness B) attractiveness and expertise C) trustworthiness and likeability D) expertise and trustworthiness
Brand: Quizplus
Rating: 4.9 (36 reviews)

Question

Quizplus · Accepted Answer

Consumers associate credibility with expertise and trustworthiness.

Which Two Message Source Characteristics Do Consumers Associate with Credibility