Most television commercials for car dealerships include a person walking by the cars in the lot almost yelling about price deals; consumers have come to expect this in car dealership commercials. Which level of stimuli explains this expectation on the part of consumers?
A) habituation
B) absolute
C) adaptation
D) framed

Question

Quizplus · Accepted Answer

Adaptation refers to the process by which consumers become accustomed to a certain level of stimuli, such as the loud and enthusiastic presentation style in car dealership commercials, leading to an expectation of this format.

Most Television Commercials for Car Dealerships Include a Person Walking