Which of the following describes information intensity?
A) the degree to which factors in the environment influence comprehension
B) the different meanings that can be associated with elements in a consumer's environment
C) the amount of information available for a consumer to process within a given environment
D) the way in which information is framed

Question

Quizplus · Accepted Answer

Information intensity refers to the amount of information available for a consumer to process within a given environment. This can include factors such as the number of choices available, the complexity of product information, and the amount of advertising or promotional messaging present in the environment.

Which of the Following Describes Information Intensity