Research has shown that it is easier for people to remember concrete words, such as dog or car, better than they can remember abstract concepts, such as justice or peace. It is believed to be due to the fact that people can more easily picture concrete concepts and thus put that information in their long-term memory via two different sensory "traces." That is, they put the word in long-term memory as well as an image of that word. Which term refers to this process in which two different sensory traces are available to remember something?
A) repetition
B) dual coding
C) meaningful encoding
D) chunking

Question

Quizplus · Accepted Answer

Dual coding refers to the process of encoding information visually as well as verbally, leading to better memory recall. This means that concrete words that can be easily pictured have a higher chance of being remembered because they have two sensory traces - visual and verbal - compared to abstract concepts, which can only be encoded verbally.

Research Has Shown That It Is Easier for People to Remember