Which term refers to the extent to which a consumer continues processing a message even after an initial understanding is achieved in the comprehension stage?
A) repetition
B) elaboration
C) nostalgia
D) chunking

Question

Quizplus · Accepted Answer

Elaboration refers to the extent to which a consumer continues processing a message even after an initial understanding is achieved in the comprehension stage. This can lead to a more meaningful and lasting memory of the message.

Which Term Refers to the Extent to Which a Consumer