Hal is an Apple computer enthusiast who reads magazines, has an iPad, iPod and an Apple TV at home. When it comes to Apple products, it can be said that Hal is exhibiting situational involvement.

Question

Quizplus · Accepted Answer

Situational involvement refers to temporary interest in a product or category, often due to a specific situation or need. Hal's ownership of multiple Apple products suggests enduring involvement, which is a long-term interest.

Hal Is an Apple Computer Enthusiast Who Reads Magazines, Has