Sony recognizes that electronic products can be especially frustrating or satisfying for consumers and often are both at the same time. To better their product and customer experience, they have hired a consumer researcher to measure consumers' positive and negative emotions when using Sony's electronic products like video games, cellphones, computers, and televisions. Which measure is best for this purpose?
A) bipolar scale
B) PAD
C) PANAS
D) PN scale

Question

Quizplus · Accepted Answer

The PANAS (Positive and Negative Affect Schedule) is designed to measure both positive and negative emotions, making it suitable for assessing the emotional responses of consumers using Sony's electronic products.

Sony Recognizes That Electronic Products Can Be Especially Frustrating or Satisfying