A consumer in a bad mood tends to judge things negatively. Which term best describes the situation when the value of a target, such as a product, is influenced in a consistent way by one's mood?
A) affect-based judgments
B) situation involvement
C) visceral responsiveness
D) mood-congruent judgments

Question

Quizplus · Accepted Answer

Mood-congruent judgments refer to the consistent influence of one's mood on the evaluation of a target, such as a product. When a consumer is in a bad mood, they tend to judge things negatively, and vice versa. Affect-based judgments refer to evaluations that are based on emotional reactions, while situation involvement refers to the level of personal relevance a situation holds for a consumer. Visceral responsiveness refers to physiological reactions to stimuli.

A Consumer in a Bad Mood Tends to Judge Things