A new western-themed family steakhouse requires its employees to dress like cowboys and cowgirls from head-to-toe with cowboy hats, bandanas, red-and-white checked shirts, blue jeans, and cowboy boots. The employees are not allowed to have tattoos or pierced body parts, because that doesn't fit the cowboy stereotype. The owners believe that this specific appearance is needed to generate the emotional reaction it is seeking from its customers. What does this illustrate?
A) emotional labour
B) emotional contagion
C) aesthetic labour
D) contrived emotion

Question

Quizplus · Accepted Answer

This illustrates aesthetic labour, which refers to the requirement of employees to cultivate a certain appearance or image to create a specific emotional reaction from customers. The employees are required to dress according to a specific western-themed image to generate a certain reaction from customers.

A New Western-Themed Family Steakhouse Requires Its Employees to Dress