According to the elaboration likelihood model of attitude change, even if a consumer's attitude is influenced more by peripheral cues than central cues, the resulting belief or attitude change is still likely to be relatively enduring.

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The elaboration likelihood model suggests that attitude changes resulting from peripheral cues are typically less enduring and more susceptible to change compared to those formed through central cues, which involve more thoughtful and analytical processing.

According to the Elaboration Likelihood Model of Attitude Change, Even