Which model of attitude change is based on differing levels of consumer involvement?
A) elaboration likelihood model
B) schema-based affect model
C) attitude-toward-the-object approach
D) behavioural influence approach

Question

Quizplus · Accepted Answer

The elaboration likelihood model (ELM) is based on differing levels of consumer involvement. It posits that there are two routes to attitude change: the central route, which involves high involvement and motivation to process information, and the peripheral route, which involves low involvement and reliance on cues such as the credibility of the source or the attractiveness of the message. The schema-based affect model (SBAM) and attitude-toward-the-object approach are not specifically based on levels of involvement, while the behavioural influence approach focuses on changing behavior rather than attitudes.

Which Model of Attitude Change Is Based on Differing Levels