Many companies hire services that electronically monitor Facebook, Twitter, and Internet blog posts to gauge consumers' attitudes toward their company and to alert them to negative changes over time. What is this process called?
A) attitude tracking
B) marketing audit
C) situation analysis
D) attitude audit

Question

Quizplus · Accepted Answer

This process is called attitude tracking, as it involves monitoring and analyzing consumers' attitudes towards a company through social media and online platforms.

Many Companies Hire Services That Electronically Monitor Facebook, Twitter, and Internet