Nina is attempting to change consumers' attitudes toward her restaurant by promoting the fact that her restaurant serves only organic food, because she learned through market research that consumers did not believe that her restaurant did this and that this is important to consumers. According to the attitude-toward-the-object approach, what is Nina attempting to change to enhance consumers' attitudes toward her restaurant?
A) consumer involvement
B) evaluations of product attributes
C) beliefs
D) motivations to comply

Question

Quizplus · Accepted Answer

Nina is attempting to change consumers' beliefs about her restaurant serving only organic food. This is in line with the attitude-toward-the-object approach where attitudes are influenced by beliefs about the object, along with evaluations of product attributes, consumer involvement, and motivations to comply. However, in this scenario, Nina is specifically focusing on changing consumers' beliefs about her restaurant to improve their attitudes towards it.

Nina Is Attempting to Change Consumers' Attitudes Toward Her Restaurant