Mica is very involved with electronic products. According to the elaboration likelihood model, which route to persuasion is most likely activated when he sees an advertisement for an electronic product?
A) peripheral
B) central
C) cognitive
D) affective

Question

Quizplus · Accepted Answer

The elaboration likelihood model suggests that there are two routes to persuasion - the central route and the peripheral route. The central route involves the use of cognitive elaboration and careful consideration of the arguments presented in the message. As Mica is involved with electronic products, it is likely that he will use the central route to process the advertisement message and be persuaded by the logical arguments presented in the ad.

Mica Is Very Involved with Electronic Products