What two routes to persuasion are proposed in the elaboration likelihood model?
A) primary and secondary
B) belief-based and affect-based
C) central and peripheral
D) cognitive and affective

Question

Quizplus · Accepted Answer

The elaboration likelihood model proposes two routes to persuasion: the central route and the peripheral route. The central route involves a person carefully scrutinizing the content of a message to assess its validity and relevance, while the peripheral route involves relying on cues such as the attractiveness of the source or the emotional appeal of the message.

What Two Routes to Persuasion Are Proposed in the Elaboration