Which of the following is NOT considered a source effect that might influence consumers' attitudes?
A) credibility
B) likeability
C) relevancy
D) attractiveness

Question

Quizplus · Accepted Answer

All of the other options (credibility, likeability, and attractiveness) are considered source effects that can influence consumers' attitudes towards a product or brand. Relevancy, on the other hand, is not typically considered a source effect, as it refers more to the match between the message and the audience's needs or interests rather than the characteristics of the source delivering the message.

Which of the Following Is NOT Considered a Source Effect