Which statement does NOT accurately describe source credibility?
A) Credible sources tend to be more persuasive than less credible ones, but this effect tends to hold true only in high-involvement situations.
B) According to the elaboration likelihood model (ELM), one element of credibility, expertise, represents a peripheral cue in advertising.
C) Research results suggest that source expertise has the biggest influence of all source effects on consumer responses to advertisements.
D) Trustworthy sources can be persuasive even if they're not experts.

Question

Quizplus · Accepted Answer

This statement is not entirely accurate as source credibility can have an effect in both high and low involvement situations, though it may be more pronounced in higher involvement situations.

Which Statement Does NOT Accurately Describe Source Credibility