Stigmatization means that the consumer is marked in some way that indicates his or her place in society.

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Stigmatization refers to a process by which a person is marked by society as different or deviant in some way, often leading to negative attitudes and behaviors towards that individual. This can occur based on factors such as race, gender, sexuality, disability, or mental illness. Stigmatization may take the form of stereotypes, discrimination, or prejudice, and can have significant impacts on an individual's self-esteem, social relationships, and access to resources and opportunities.

Stigmatization Means That the Consumer Is Marked in Some Way