Question 1

The largest group of first generation Canadians comes from Western Europe.

Accepted Answer

The largest group of first generation Canadians actually comes from Asia, followed by Europe (excluding Western Europe), and then Africa.

Question 2

By serving the markets that grew up playing in the playgroups and eating Happy Meals, McDonald's has shifted from looking at markets based on their age to one where they are capitalizing on a cohort group.

Accepted Answer

McDonald's has shifted from age-based markets to cohort-based markets by targeting the generation that grew up with their playgroups and Happy Meals.

Question 3

Canadians are predominantly Islamic.

Accepted Answer

Canada is a multicultural country with a diverse population. While there is a significant Muslim population in Canada, they do not make up the majority of the population. Christianity is the largest religion in Canada, followed by those who identify as having no religion, and then Islam.

Question 4

A food marketer launching a new Gourmet Burger should be aware of the dietary restrictions and the sensitivity of the religious cultures he serves

Accepted Answer

As a responsible marketer, one should always consider the dietary restrictions and the sensitivity of the religious cultures they serve. This will help them to ensure that their product is accessible and inclusive to a wider audience without offending or excluding anyone. For example, if the new Gourmet Burger contains beef, then it will not be appropriate for consumers who follow a vegetarian or a halal diet. Thus, it is essential to understand the dietary needs and restrictions of consumers and label the ingredients accordingly to cater to their needs.

Question 5

The majority of Canadians are Catholic.

Accepted Answer

The answer of The majority of Canadians are Catholic....

Question 6

The number of people who speak French as their first language is increasing in Canada.

Accepted Answer

The answer of The number of people who speak French...

Question 7

Generation X was born between 1982 and 1995.

Accepted Answer

Generation X was actually born between 1965 and 1980. The time period mentioned in the question refers to the Millennial generation.

Question 8

The largest ethnic group in Canada is of Western European descent.

Accepted Answer

According to the 2016 Canadian Census, the largest ethnic group in Canada is still of European descent, but it includes not only Western Europeans but also Eastern Europeans, Southern Europeans, and more.

Question 9

The religious orientation of the world is predominantly Christian.

Accepted Answer

According to the Pew Research Center, Christians are the largest religious group in the world, making up 31% of the global population.

Question 10

Research has shown that including overt Christian symbols, such as the fish symbol, in advertisements caused consumers of all religions to rate the perceived quality of service higher than when the symbol was not included in an advertisement.

Accepted Answer

The symbol caused Evangelical Christians to rate quality higher, but the effect was not see among consumers of other religious affiliations.

Question 11

Evangelical Christians often follow a kosher diet, which places a high standard on cleanliness and purity of foods.

Accepted Answer

Evangelical Christians do not generally follow a kosher diet, as that is more associated with Judaism. Rather, they may have dietary guidelines based on their interpretation of biblical principles, but these can vary greatly among individuals and denominations.

Question 12

The Millennial generation has been referred to as the "always connected" generation, meaning that they are constantly in touch with other consumers through various technologies.

Accepted Answer

The statement is true.

Question 13

Stigmatization means that the consumer is marked in some way that indicates his or her place in society.

Accepted Answer

Stigmatization refers to a process by which a person is marked by society as different or deviant in some way, often leading to negative attitudes and behaviors towards that individual. This can occur based on factors such as race, gender, sexuality, disability, or mental illness. Stigmatization may take the form of stereotypes, discrimination, or prejudice, and can have significant impacts on an individual's self-esteem, social relationships, and access to resources and opportunities.

Question 14

Canada is sometimes referred to as a melting pot because it is a blend of people from a wide range of ethnic backgrounds.

Accepted Answer

Canada is actually referred to as a mosaic, which means that while people from various ethnic backgrounds live together, they also maintain and celebrate their unique cultures and traditions rather than assimilating into a single culture.

Question 15

Catholics tend to be more comfortable with material acquisitions than are Protestants.

Accepted Answer

This statement is a generalization and not true for all Catholics and Protestants. Additionally, both Catholics and Protestants have varying beliefs and practices regarding material possessions.

Question 16

Kosher diets prohibit all meat.

Accepted Answer

Kosher diets do allow meat, but there are specific requirements for how the animals are raised, slaughtered, and prepared. For example, only certain animals are considered kosher (such as cows, goats, and sheep), and the animals must be killed in a specific way to minimize pain and ensure proper draining of blood. Additionally, meat and dairy products cannot be eaten or cooked together.

Question 17

In the Islamic religion, the word halal describes the dietary restrictions that prohibit certain foods.

Accepted Answer

In the Islamic religion, halal refers to the dietary restrictions that prohibit certain foods, while haram refers to actions that are forbidden or sinful.

Question 18

Comparing today's country music star in his 30s with a country music star of the same age in 1950 clearly demonstrates how generational effects have impacted today's country music artists and sound.

Accepted Answer

This statement suggests that there are differences between country music stars of today and those from the 1950s, and attributes these differences to generational effects.

Question 19

Generation X have been in the workforce during long periods of growth and are considered to be optimistic.

Accepted Answer

Generation X is generally considered to be more skeptical and pragmatic, having experienced economic challenges and uncertainties during their formative years.

Question 20

Generation X was born between 1965 and 1979 and has been referred to as the "Baby Bust" generation.

Accepted Answer

Generation X is indeed born between 1965 and 1979 and has been referred to as the "Baby Bust" generation due to the decline in birth rates during that time period.

Quiz 9: Microcultures