Which term refers to the phenomenon in which consumers choose membership in microcultures in an effort to stand out or define themselves from the crowd?
A) assimilation
B) acculturation
C) divergence
D) stratification

Question

Quizplus · Accepted Answer

Divergence refers to the phenomenon in which consumers choose membership in microcultures in an effort to stand out or define themselves from the crowd. Assimilation refers to the process by which individuals adopt the values, beliefs, and behaviors of the dominant culture. Acculturation refers to the process of adapting to a new or different culture. Stratification refers to the division of a society into hierarchical layers or classes.

Which Term Refers to the Phenomenon in Which Consumers Choose