Look around and you'll see that most fraternity members wear Polo shirts. They have chosen to join a fraternity and want to define themselves from other students on campus, and wearing a certain brand of clothing helps them do that. Which term refers to this phenomenon in which students choose membership in a fraternity in an effort to stand out or define themselves from the crowd?
A) divergence
B) tradition
C) core societal value
D) role-specific behaviour

Question

Quizplus · Accepted Answer

The term that refers to this phenomenon is divergence, which is the tendency of individuals to choose a group or identity that distinguishes them from others and allows them to stand out. The fraternity members are using their clothing as a way to differentiate themselves from the rest of the campus community. Traditions, core societal values, and role-specific behavior may be associated with fraternity membership, but they do not directly relate to this phenomenon of choosing a group to stand out.

Look Around and You'll See That Most Fraternity Members Wear