Which term refers to the relatively tangible human characteristics that describe consumers, such as age, ethnicity, sex, occupation, income, and religion?
A) demographics
B) psychographics
C) identifiers
D) discriminators

Question

Quizplus · Accepted Answer

Demographics refer to the measurable characteristics of a population, such as age, ethnicity, sex, occupation, income, and religion. It provides a quantitative understanding of consumers' characteristics, which is helpful for marketers in creating targeted advertising campaigns. Psychographics, on the other hand, is the study of consumers' personality, values, attitudes, interests, and lifestyles, which provides insights into their behavior and decision-making processes. Identifiers and discriminators are not commonly used terms in demographic or psychographic research.

Which Term Refers to the Relatively Tangible Human Characteristics That