How does the PRIZM C2 Database segment consumers?
A) by demography
B) by geography
C) by psychography
D) by all of the above

Name: How does the PRIZM C2 Database segment consumers? A) by demography B) by geography C) by psychography D) by all of the above
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Question

Quizplus · Accepted Answer

The PRIZM C2 Database segments consumers by using demographic, geographic, and psychographic factors. This means that all of the above options are correct.

How Does the PRIZM C2 Database Segment Consumers