Which statement best explains how value-expressive group influence can shape consumer behaviour?
A) A consumer conforms to avoid punishment.
B) A consumer conforms to receive a reward.
C) A consumer challenges a group's values.
D) A consumer internalizes a group's values.

Question

Quizplus · Accepted Answer

Value-expressive group influence refers to a type of social influence where a consumer adopts the values of a group to which they belong or want to belong. In this case, the consumer internalizes the group's values and uses them to shape their behavior. Choice A and B refer to compliance or normative group influence, where the consumer conforms to avoid punishment or receive a reward. Choice C refers to a form of minority influence, where the consumer challenges the majority opinion or group values.

Which Statement Best Explains How Value-Expressive Group Influence Can Shape