Which individual difference variable assesses the individual's need to enhance his or her image in terms of others by acquiring and using products, conforming to the expectations of others, and learning about products by observing others?
A) need for cognition
B) consumer ethnocentrism
C) separateness-connectedness
D) susceptibility to interpersonal influence

Question

Quizplus · Accepted Answer

Susceptibility to interpersonal influence assesses an individual's need to enhance their image in terms of others by acquiring and using products, conforming to the expectations of others, and learning about products by observing others. It measures the extent to which an individual is likely to be influenced by others in their purchase decisions.

Which Individual Difference Variable Assesses the Individual's Need to Enhance