Stan is a member of the Association for Consumer Research, but when he attends the conferences he doesn't feel connected to the group. Even though his research is received favourably, he often feels excluded and detached from the other members and doesn't really enjoy the conference as much as the other participants do. What does Stan have with respect to this group?
A) interpersonal barrier
B) separated self-schema
C) mental barrier
D) incongruent attitude

Question

Quizplus · Accepted Answer

Stan has a separated self-schema, meaning he doesn't feel connected to the group despite being a member. This could be due to a lack of shared experiences or values with the other members.

Stan Is a Member of the Association for Consumer Research