Which term describes consumers who spread information about all types of products and services that are available in the marketplace?
A) surrogate consumers
B) opinion leaders
C) market mavens
D) universal shoppers

Question

Quizplus · Accepted Answer

Market mavens are consumers who have a high level of knowledge about a wide range of products and services and are willing to share this information with others. They are often viewed as opinion leaders and can be influential in shaping consumer opinions and behavior.

Which Term Describes Consumers Who Spread Information About All Types