Which of the following is a segmentation technique that acknowledges that changes in family composition and income alter household demand for products and services?
A) product life cycle (PLC)
B) household core values (HCV)
C) household demand segmentation (HDS)
D) household life cycle (HLC)

Question

Quizplus · Accepted Answer

Household life cycle (HLC) is a segmentation technique that categorizes households based on the changes in family composition and income levels over time and how these changes alter their demand for products and services. This helps in identifying the needs and preferences of different types of households and developing targeted marketing strategies. Options A, B, and C are not relevant to this type of segmentation.

Which of the Following Is a Segmentation Technique That Acknowledges