Which term refers to the way in which new products are adopted and spread throughout a marketplace?
A) diffusion process
B) spreading process
C) innovation process
D) acceptance process

Question

Quizplus · Accepted Answer

The diffusion process refers to the way in which new products or ideas are spread throughout a marketplace. This process involves five stages: awareness, interest, evaluation, trial, and adoption. It helps marketers understand how a new product is accepted and adopted by a target market, and can inform their marketing strategies to ensure successful adoption and market penetration.

Which Term Refers to the Way in Which New Products