Which of the following is NOT a role in the household purchase process?
A) gatekeeper
B) influencer
C) decision maker
D) analyzer

Name: Which of the following is NOT a role in the household purchase process? A) gatekeeper B) influencer C) decision maker D) analyzer
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Question

Quizplus · Accepted Answer

The analyzer is not a common role in the household purchase process. The other three roles (gatekeeper, influencer, and decision maker) are more commonly seen in this process.

Which of the Following Is NOT a Role in the Household